Monday, 5 February 2018

Social media use amongst small companies remains frustratingly low

Related imageLess than 60 per cent of Britain’s small businesses use social media, despite 30 per cent of users claiming that supporting their favourite brands on social media was important. Read More HERE

Marketing ¦ Ardean

Monday, 29 January 2018

Minimum wage rises could accelerate workplace automation and threaten jobs

Image result for automation iconPlanned increases to UK minimum wage levels could raise the pace of workplace automation and put a higher number jobs at risk, according to a new report.

In a study of how the kinds of employment covered by the minimum wage will change in the coming years, the Institute for Fiscal Studies (IFS) think tank warned that employers will soon look to cut costs in the face of statutory pay increases. Read More Here

Business Planning ¦ Ardean

Monday, 22 January 2018

Northern Ireland Multiple Deprivation Measure 2017 (NIMDM2017)

NisraThe updated Multiple Deprivation Measures (NIMDM) 2017 were published on 23 November 2017. The NIMDM 2017 replaces the Northern Ireland Multiple Deprivation Measure 2010 as the official measure of deprivation in Northern Ireland.

View The Interactive Map Here>>

Business Planning ¦ Ardean

Monday, 15 January 2018

24 Email Marketing Stats You Need to Know

The impact of email marketing goes way beyond getting messages into inboxes, which is why Campaign Monitor assembled an impressive collection of 24 email marketing statistics every marketer needs to know.

In this infographic, you’ll find data-backed email marketing stats on everything from personalisation, email automation to ROI and mobile emails.  Learn More >>>>

Marketing Communication ¦ Ardean

Monday, 8 January 2018

2018 Email Marketing Predictions

Campaign Monitor teamed up with six of the most epic minds in email marketing and automation to bring you 2018 Email Marketing Predictions. Hold onto your fidget spinners, because the future of email is going to be very bright, read more >>>>

Marketing Communications ¦ Ardean

Tuesday, 21 November 2017

How to Successfully Grow Engaged Email Lists

Back in the day marketers were all trying to grow large lists; the bigger the mailing list, the more people who saw your message and could then interact with it. Or so the thinking went. These days email marketing is more than just how big your list is. Savvy marketers know that a smaller but engaged list is far more important than a whole bunch of addresses of people who never open an email. The people on your list who are interested and engaged in your emails and business are far more likely to become loyal and engaged customers. But email list attrition is real, so list growth is still critical to email marketing success.

Learn More about how to balance email list growth and engagement and why it’s so important to your email marketing success.

Marketing Communication ¦ Ardean

Thursday, 16 November 2017

7 Tips for Building an Engaged Email List

Email marketing only works if subscribers want to receive emails from your company. Reaching the right audience with the right message at the right time has become critical for savvy marketers focused on driving results. It all begins with your audience and growing an engaged one is crucial to your success.  Learn More Here >>>>

Marketing Communication ¦ Ardean