As a marketer, you know how important it is to use data to fuel your marketing campaigns.
It‘s your job to look at what works and what doesn’t in your campaigns, so you can then optimize them for better results.
As you have likely experienced, finding data isn’t hard. Most email marketing providers offer analytics dashboards that show all sort of information about your performance.
Digital marketing is one of the most popular ways for businesses to try to increase sales. In fact, spending on digital marketing is projected to increase by anywhere from 12-15 percent.
What’s surprising about this number is that according to recent research, many businesses have a hard time measuring the results of their digital marketing campaigns. A third of marketers don’t know which digital marketing efforts have the best revenue impact, and some businesses don’t even track metrics that give this information.
To make sure you are spending your digital marketing budget in a way that will help you increase sales, click here to find out what are the top digital marketing KPIs you should be tracking, and information on how they help inform your strategy.