Most brands would shy away from using bought-in lists of mobile numbers, even if those customers opted in to third party communications. But mobile`s a great way to gather responses to a campaign and stimulate engagement - text to win, for example, or as a customer service tool. The key to this approach is that the customer is in control. They can choose to opt in to receive news and updates about special offers and, if they agree, they get benefits they wouldn`t otherwise.
Mobile is a great medium for communicating with existing customers and telling them about special offers.
source: David Murphy, The Marketer, November 2010.
Mobile is a great medium for communicating with existing customers and telling them about special offers.
source: David Murphy, The Marketer, November 2010.
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