Back in the day marketers were all trying to grow large lists; the bigger the mailing list, the more people who saw your message and could then interact with it. Or so the thinking went. These days email marketing is more than just how big your list is. Savvy marketers know that a smaller but engaged list is far more important than a whole bunch of addresses of people who never open an email. The people on your list who are interested and engaged in your emails and business are far more likely to become loyal and engaged customers. But email list attrition is real, so list growth is still critical to email marketing success.
Learn More about how to balance email list growth and engagement and why it’s so important to your email marketing success.
Marketing Communication ¦ Ardean